The “Sigma Fit World of Champions” initiative, led by Nasser Ibrahim, CMO at Sigma Fit, aims to support Olympic athletes with high-quality, Egyptian-made sportswear.
The “Sigma Fit World of Champions” initiative, led by Nasser Ibrahim, CMO at Sigma Fit, aims to support Olympic athletes with high-quality, Egyptian-made sportswear. This initiative has received global praise for its distinctive design and the athletes’ pride in showcasing locally-produced apparel. Ibrahim emphasized the project’s significance in promoting Egyptian products amid fierce competition from international brands. Sigma Fit’s success, evidenced by its leading position in the online sportswear market and expansion into physical branches, underscores the Egyptian industry’s ability to compete globally. This initiative has boosted national identity and garnered international recognition, marking a notable achievement for both Sigma Fit and Ibrahim.
