Spotify Celebrates Amir Eid’s Debut Solo EP with a Times Square Billboard in New York City.
Spotify Celebrates Amir Eid’s Debut Solo EP with a Times Square Billboard in New York City!
In a tribute to Amir Eid’s debut solo EP, Roxi Spotify has unveiled a billboard in Times Square, New York City, celebrating the EP’s introspective narrative and vibrant soundscape. Roxi unfolded over three weeks in a serialized love story told across five songs, each adding depth and emotion to the next, crafting a journey through Amir’s artistic vision that culminates in a compelling short film experience.
From “Hagat Gowa” and “Esmek Eah” in Chapter 1, to “Hob Taht Elenshaa” in Chapter 2, and concluding with “Nasy Kol Haga” and “El Donia Hoss” in Chapter 3, Eid’s EP captivated listeners, amassing nearly 2 million streams on Spotify
Mark Abou Jaoude, Spotify’s Head of Music for MENA and South Asia, commented on the impact of the EP: “‘Roxi’ not only takes fans on a journey but also stands out as an innovative approach to storytelling, creating a deeper connection with listeners. Since the release of the first chapter, Eid’s music has experienced a surge in playlist adds of over 270%. Markets like the US and Germany are also tuning into ‘Roxi,’ demonstrating its resonance with both the Arab diaspora and Western audiences.”
Spotify remains dedicated to elevating Egyptian artists on the global stage, employing both innovative tools and expansive campaigns to amplify their reach and deepen fan connections worldwide.
