An initiative by InDrive and Havas Middle East aimed to increase safety on the roads by making billboards brighter and more visible at night in Cairo.
Nov 23, 2025
An initiative by InDrive and Havas Middle East aimed to increase safety on the roads by making billboards brighter and more visible at night in Cairo. This innovative approach not only improved road safety but also demonstrated the power of advertising to make a positive impact on society.
@indrive.eg
@havasmiddleeast
@havascairo
#campaign#cairo#egypt#havas#middleeast#indrive#lifestyle#initiative#billboard#streetlights#safety
