Maybelline New York has officially brought the buzz to Egypt.
Maybelline New York has officially brought the buzz to Egypt.
Celebrating the arrival of its highly anticipated Colossal Bubble Mascara, Maybelline New York transformed the city into a vibrant Bubble Land—an immersive yellow universe designed to showcase the mascara that’s already dominating beauty feeds across Instagram and TikTok.
From interactive experiences spotlighting its innovative inflatable brush, 24-hour wear, and buildable, clump-free volume, to an electrifying live performance by Lebanon’s Kristen the Drummer, the evening blended beauty, entertainment, and innovation into one unforgettable launch. Guests also got an exclusive first look at expert beauty techniques during an on-stage mascara masterclass, making Bubble Land more than just a product launch—it was a celebration of bold lashes and even bolder experiences.
The Colossal Bubble Mascara has officially landed in Egypt—and it’s already making a statement.
@maybelline_eg
@citrusmediasolutions
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