Freedom has a taste — and Yves Saint Laurent just bottled it.
Freedom has a taste — and Yves Saint Laurent just bottled it.
Introducing LIBRE Berry Crush, the first fruity floral fragrance in the LIBRE universe, unveiled in Egypt through an immersive sensory experience where fragrance met flavor in the most playful yet elevated way. From raspberry popsicles inspired by the scent’s juicy notes to interactive moments blending beauty, taste, and storytelling, the launch transformed the idea of fragrance into a full experience.
With rising stars including Nour Ihab leading the campaign’s “Freedom Has a Taste” narrative, guests stepped into a world where raspberry accords, creamy coconut notes, and floral fougère elegance came together to redefine modern femininity with a bold fruity twist.
Now available across YSL stores, Mazaya, Faces, Colors, and Samir William.
