The Pulse Point competition at Mall of Egypt is proof that real support can turn great ideas into growing businesses.
Feb 25, 2026
The Pulse Point competition at Mall of Egypt is proof that real support can turn great ideas into growing businesses.
Three talents—Keywizard in content creation, By J Apparel in fashion, and Golds and Bees in beauty—were awarded EGP 100,000 each, along with a collaboration opportunity with the mall to help scale their brands.
This competition is part of the broader “Endless Possibilities of Youth” program, which supports local talent across key industries while driving long-term social and economic impact.
